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Are you unknowingly losing certain customers? Are you failing to capture the growing health-conscious market? Could you fill your empty seats and attract new markets by making a few simple changes on your menu?
If you are not already serving the needs of the new hordes of health-conscious customers out there, the answer to all those questions is a resounding “yes!”
I can help. As your Healthy Menu Coach working exclusively with Arlene Spiegel Associates, the renowned full-service restaurant and hospitality consulting firm, I will make it easy for you to win and retain these valuable guests. These guests are decision-makers. When they choose your restaurant, they often make that choice for everyone in their party as well.
I will help you:
• Understand these health-conscious guests and what they want to see on menus.
• Use the right menu language to broadcast that your selections will satisfy their needs. Re-position items already on your menu to spotlight them as “vegan, low-sodium, sugar-free, gluten-free, raw, healthy choices,” etc.
• Tweak your current menu items to satisfy their needs. Often it’s just a matter of providing a variation on something you’re already serving (such as adding a vegetarian chili to a menu that already includes beef chili, or offering whole wheat pasta—or even gluten-free pasta—in addition to regular).
• Develop new menu items to fill in holes.
• Train your chefs, wait staff and other personnel to anticipate needs and answer questions knowledgeably.
I will help you get ready for these new guests. I have perfected a way for you to highlight items on your menu that satisfy the requirements of various diets. This can easily be taught to your staff to help them guide your guests through the entire menu, using the lingo like pros. I can also train your chef to tweak current menu items to comply with the rules and develop new menu items that will draw these guests, who are often willing to pay a premium for dishes that suit their needs. With just a few minor changes, your restaurant could become the new healthy eating destination without losing any of your current guests.
About Nancy Kalish, Your Healthy Menu Coach
As a certified health coach, I have extensive knowledge of all the popular diets, as well as substantial experience analyzing menus and training both corporate and individual clients. Working with the top restaurant consulting team at Arlene Spiegel Associates, I’ve developed a unique program to analyze menus and make it easier for restaurants to capture health-conscious guests and fill empty seats.
In addition, as a former cookbook editor and an award-winning health journalist who has written hundreds of articles for O (the Oprah) Magazine, Prevention, Self, Parade, The New York Times, and many other national publications, I know what the public wants and how to translate complex nutrition into easy-to-understand language. I will put that knowledge to work for you.
Why Health = Wealth: What Every Restaurant Owner Should Know
Health is second only to taste when customers rank their priorities at restaurants, according to a brand new survey from SupermarketGuru.com. This is no surprise. According to the National Restaurant Association, 73 percent of adults are now trying to eat healthier at restaurants than they did just two years ago. Other recent stats show the number of consumers on low-sodium, gluten-free, sugar-free, vegan, raw, weight loss, and other special health-oriented diets have been skyrocketing. As more celebrities are associated with these diets, they become more and more in demand. For example, sales of gluten-free products alone shot up 74 percent from 2004 to 2009, according to the Nielson Company, and are estimated to escalate at a rate of up to 25 percent each year.
These trends—based in sound nutritional science—are not just fads. Whether your guests are hip twenty-somethings, baby boomers, seniors, or somewhere in between, they share many of the same health concerns and dietary needs. And there are many more guests who want to sample something gluten-free or vegan to be part of the trend. These new health-conscious eaters are aggressive bloggers and Facebookers with great connections. Make them feel understood and welcome, and your restaurant will benefit from valuable social media word-of-mouth.
But do they feel understood and welcome when they come to your restaurant? Or are they frustrated because they can’t identify menu items that address their needs? Do they end up having an exasperating Q&A with an uninformed wait staff who has no idea how guide them to the correct dishes? Or do they read your menu in the window and turn away before they even get in the door? You could be losing entire parties because one guest in that party has dietary needs you’re not meeting.
These health-conscious eating trends—with all their rules and restrictions—can seem complex and confusing. This perception prevents your staff from confidently highlighting menu items that would make these guests happy. In addition, it can seem daunting to translate these diets into successful menu items that fit in with the rest of your selections. But it doesn’t have to be.
As Your Healthy Menu Coach, I’ll make it simple for you to reach and satisfy this huge market without revamping your entire menu. These health-conscious consumers are all about community and helping one another. Once you show them that you understand their needs and concerns, you will create new and loyal customers. Let me show you how.
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NEW! The Health Hazard You've Never Heard Of
Do you know what your CRP number is? It could just save your life. THE OPRAH MAGAZINE/SEPT 2011
NEW! Listen Up!
Hearing loss is reaching epidemic proportions--and not just among people who play their music too loud. OPRAH/JULY 2011
Five Foods That'll Make You Look Younger
The key to glowing skin lies in your stomach. DETAILS/APRIL 2011
The New York Times, Room for Debate: Stress and the High School Student
Read Nancy's opinion piece about how school stress actually starts in the early grades on the New York Times website. NEW YORK TIMES/DECEMBER 13, 2010
Winterize Your Immune System
Clear up the confusion about what will stave off sickness this cold and flu season. MEN'S JOURNAL/DECEMBER 2010-JANUARY 2011
Super D
Your comprehensive guide to the vitamin that might save your life. O, THE OPRAH MAGAZINE, NOVEMBER 2010
New York Times Op-Ed: The Early Bird Gets the Bad Grade
Would children do better if school started later? Also: to listen to Nancy discuss the issue on NPR's Brian Lehrer Show, visit my "Education Writing" page and click on the link.
Eat This AND That
In a perfect world, you’d eat healthily all the time, but let’s get real. The good news: Consuming certain nutritious foods with harmful foods can help minimize the damage. PARADE, JULY/AUGUST 2010
Double Your Pleasure: It's Good for Your Health
Coffee + chocolate is to health what water + sunshine is to flowers. Here, 9 delightful duos that nourish your mind, body + soul. PREVENTION, JULY 2010
Close Encounters
Your kids may act like they are so not interested. But don't believe it. They crave your time and attention. And there are some surprising ways to make the connections happen. FAMILY CIRCLE, AUGUST 2010
The Healthy Breast Diet
It's a twofer: Foods that help you stay slim also help fend off breast cancer. Keep this list in mind when you're grocery shopping. MORE, JULY/AUGUST 2010
Why Kids Hate School
How kid-unfriendly policies are causing kids to turn off to school--and learning in general, and what parents and teachers can do about it. PARENTING, APRIL 2010
Power Foods
New research into everyday foods reveals what you should specifically eat to reach any health goal. PREVENTION, JANUARY 2010
Flu-Proof Your Winter
How to survive the worst cold and flu season in half a century. PREVENTION, DECEMBER 2009
7 Ways to Beat Stress Fat
Anxiety is a powerful biological trigger for weight gain. Here's how to stop it--fast. PREVENTION, APRIL 2009
Use Your Willpower Wisely
New research shows that you have a finite store of this valuable cognitive currency, so spend it the smart way. PREVENTION, JANUARY 2009
Health-Care Shortcuts
Take the headache out of dealing with doctors and insurance companies. These time-saving strategies will get you on the fast track. REAL SIMPLE, AUGUST 2009
Health Lessons From Your To-Do Lists
Research shows that list makers are healthier and happier. Here's why--plus 7 surprising ways this organizational basic improves every ares of your life. PREVENTION, JULY 2009
New Thinking On Memory
Misplaced your keys--again? Can't remember the name of someone you met just 5 minutes ago? Science is on the case! These 8 breakthrough tips will fight forgetfulness and boost your brainpower. PREVENTION, MAY 2007
Light Up Your Health
The brilliant new strategy for losing weight, sleeping better, and fighting disease: Just get the right dose of light at the right time. PREVENTION, FEBRUARY 2008
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